Relevant Workshop | 2020 Presenters
The Relevant Workshop is a place for wedding community members and creative business professionals to come together for a day of inspiration, education, and engagement which will elevate the wedding industry and strive to keep us relevant in our craft.
relevant workshop, maine weddings, maine wedding professionals, wedding education
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2020 SPEAKER LINE UP!

Mollie Marrocco
Brand Coach + Content Strategist
@molliemarrocco

Mollie is a Brand Coach and Content Strategist (which basically means she helps people figure out what to write on their website and Instagram). She works primarily with creatives and coaches who want to develop a standout online presence when it comes to what they’re saying, and how they’re showing up online. She uses her background as both a teacher and a wedding planner to be a translator between her clients, and their clients. Most people struggle to get the thoughts that are in their heads to make sense when they’re written down, but Mollie has knack for taking those ideas and turning them into a clear, consistent brand message for her clients.

MAIN SESSION: “The 10 Mistakes You’re Probably Making with Your Messaging…and How to Fix Them”
Mollie will outline the things you’re doing in your copy and overall brand messaging that are confusing your audience and costing you clients. She’ll also tell you exactly what you can do to fix them  so that you can stop wasting time agonizing over an Instagram caption or a page on your website, and get back to working with your clients!
In her presentation you’ll learn:
  • The mistakes most entrepreneurs make when it comes to their brand message
  • Simple ways to fix the mistakes you’re making that may be affecting your bottom line
  • A subtle shift in perspective that you should employ in your copy to grab your client’s attention
  • Why being an expert hurts you when it comes to your messaging
  • Ways to create an authentic brand presence that attracts clients you love

“To me, staying relevant means staying authentic to who I am. And since who I am is always evolving, I’m constantly trying to infuse that authenticity into how I am showing up in my business and my life. When you do that, you stay relevant because being “you” is always in style!”

Natalie Denyse
Founder of In Good Company PR
Creator of The Essential PR & Marketing Field Guide
@ingoodcompanypr

In Good Company Public Relations is a boutique PR and marketing firm serving distinguished brands in the wedding, events and hospitality industry. Founder Natalie Denyse has been recognized for leading with a forward-thinking approach, combining media relations, social, content and offline marketing tactics into one holistic strategy that has helped industry tastemakers stay at the forefront of the industry. From celebrity wedding planners to top creative artists and acclaimed fine art photographers around the globe, In Good Company PR’s clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more.

 

 

The Essential PR & Marketing Field Guide, a digital education resource for creative brands looking to propel their business to new heights with a modern PR and marketing strategy.

 

Headshot photo by: @elizabethladuca
MAIN SESSION: “Why an intentional PR & marketing strategy can help you tap into the global luxury industry”

In this engaging discussion, Natalie will be guiding you through the key facets of building a diversified strategy using media relations, content, social and offline marketing tactics that will help you stay at the top of your game. You’ll gain insight into how the top global tastemakers continue to innovate and use marketing to bolster their growth (and how you can, too). This discussion will arm you with actionable, creative tactics for elevating your wedding brand and connecting more meaningfully with a higher-echelon of clientele.

“Relevance leads to longevity. Being an authority who pushes the boundaries with a forward-thinking approach.”

Liz Lajoie
Zen Money Strategist & CFO
Founder of  Zen Money Initiative
@zenmoneycfo

As the Zen Money Strategist & CFO, Liz Lajoie, MBA, helps entrepreneurs master their finances and grow thriving businesses that support their passions and advance their big missions.

 

She’s the founder of the Zen Money Initiative™, supporting mission-driven business owners to make more money, manage it better, and bring more of it home, leveraging her nearly 2 decades of financial management and strategic business development experience with established, multi-million-dollar firms. Liz uses the Zen Money Map™ method to help create and implement sustainable, strategic growth goals for small business owners and entrepreneurs around the globe.

 

Liz is host of Zen Money Monday, a weekly podcast exploring profitable business building from the inside out, and is the two-time international best-selling author of From Zero to Zen: Secret Keys to Nurturing Your Numbers and Finding Financial Flow and Zen Money Map: Charge Your Worth, Pay Yourself First, and Fund Your Wildest Dreams. She lives in northern New Hampshire with her husband and two kids.

MAIN SESSION:  “Your Zen Money Moves: 5 Critical Financial Steps to Ensure a Better Future”

 

Let’s talk money, honey! If you’re anything like most business owners and entrepreneurs out there, talking (or thinking) about your finances is pretty low on your favorite things list. Not to worry…Liz will (gently) walk you through how to take your numbers in hand and put them to use to build the financial future you really want. Learn how to pay yourself first, manage your cash flow monster, start saving (in and out of your business), explore your investment options, and strategically plan with your future self in mind.

“Often we think of staying relevant as an external conversation, of staying current with other people’s expectations. In our work, we use your finances as a lens to look at the whole health of your business, so for me staying relevant means staying current with your goals and big dreams. They change for all of us, especially as entrepreneurs and business owners. Sometimes very quickly! So it’s important to have a pulse on what’s happening not only in our businesses (financially or otherwise), but how that’s translating to our personal lives and beyond. If something’s changed in your life outside of your business, it will have a direct impact on how you show up to run your company, and vice versa. Making sure our day-to-day focus and financial choices match our evolving big goals helps make sure our work and the rest of our lives are aligned.”

Melissa Koren Wilson
Doer of Things
Photographer + Brand Strategist
@melissakoren & @youreabigdealbranding

Melissa Koren Wilson suffers from impatience. She’s always looking for ways to be more efficient, and help the people around her be more efficient. (It’s as altruistic as it is selfish) She’s also a Photographer + Brand Strategist. Melissa and her business partner, Amy, run You’re A Big Deal, a brand strategy company. Their focus is not only on education & design, but workshopping with other business owners to teach them not just what to do, but how to actually get sh*t done.

 

When she finds spare time, she can be found hanging out with her wife and scouting out delicious bourbon and/or fernet drinks, trying all the chicken tenders in a 150-mile radius of Exeter, NH, belting out a song at karaoke, or just figuring out the next thing she can make more efficient so she has more time to do more things!
MAIN SESSION: “Productivity: 15 hacks in 15 minutes!”

What if you could reclaim 168 hours a year. That’s 7 days you just found for a vacation.

Do you find yourself thinking, there must be a more efficient way to do this?  Or do you not even have time to think about if there’s a faster way to do things?

Melissa will share her top tips and tricks that help save her time while running two businesses and using those extra minutes to enjoy a good bourbon, or at least a titos & soda!

“The only true irrelevance is stagnancy.”

Leah Haydock
Wedding Photographer
Leah Haydock Photography
@leahhaydock

Leah Haydock started her business in 2008 during one of the worst recessions this country has seen. 12 years later, she’s an international award-winning photographer known for her timeless pictures, ability to make couples feel instantly comfortable and look amazing. Leah lives in Boston and when she’s not photographing weddings, she’s cooking or telling stories for The Moth.

MAIN SESSION: “We Need To Talk

 

In Leah’s talk you will learn actionable ways to use your words and navigate tricky situations. This will alleviate awkward client requests while setting expectations and communicating effectively!

“Staying relevant in the wedding industry doesn’t mean slavishly following trends and panicking over new forms of social media! Staying relevant means being closely connected to my clients and other wedding professionals. The wedding industry is a people business and you have to treat people well and work incredibly hard.”

Beth Fitzgerald
Full-Stack Rails, Web Developer
Magg Press
A Web Development & Strategy Company

Beth Fitzgerald, owner of MaggPress LLC, is an award-winning full-stack web developer. She began her career in journalism and ran a successful photo studio for 15 years. After creating her own web startup, Beth won a Women Who Code scholarship and earned a certification in full stack web development. Beth coaches all-things-online, from social strategy to targeted traffic. Her keynote lectures on tech and digital marketing are fun and engaging. Beth’s business creates websites, apps and digital marketing plans for wedding and tourism businesses. Beth is also a mom, a wife, and a dog-lover.

MAIN SESSION: Take It From The “Big Guys”

 

What can we learn from large agile companies like Amazon, Spotify, and Netflix? Plenty. In this micro-course, we’ll explore the mindset and the simple framework that big corporations use to act fast and deliver more client satisfaction. Your small business will learn how to think of your services as products, how to increase your productivity, and how to build stronger, sustainable work teams that are happier and healthier. You’ll get links, resources, and ideas to implement through this next decade. Plus, get Beth’s oh-so-important Google updates to survive what’s next!

“Today’s success is tomorrow’s mediocrity. This means anything appealing today might be appalling tomorrow.”