Shanna Skidmore
Skidmore Consulting
Creator of The Blueprint Model™
Consider The Wildflowers Podcast
Amber Lilyestrom
Business Mentor, Branding Expert, Author & Speaker
Creator of The Ignite Your Dream Podcast
@amberlilyestrom
Speaker details & session info!
Shanna Skidmore
Skidmore Consulting
Creator of The Blueprint Model™
Consider The Wildflowers Podcast
Shanna Skidmore is former fortune 100 financial advisor turned business consultant, educator, and international speaker with clients and students in more than 26 countries. Nicknamed the “dream–releaser” by her clients, she’s helped business owners around the world build lives and businesses they love! Her greatest joy in life (besides being a wife and mama), is helping others chase after their dreams.
After working alongside thousands of creative entrepreneurs, Shanna took the most confusing, frustrating, frequently asked (and frequently wine-and-tears accompanied) business concepts—financial planning, strategy, scale, mindset—and simplified them. With a background in finance, psychology, and art she has successfully married the world of business and creativity, and now uses her 15+ years of experience to teach and consult with business owners around the world through her signature program, The Blueprint Model.
MORNING SESSION: When the Dream doesn’t Feel Dreamy: How to align your business goals with your life values.
As business owners it’s easy to eat, sleep and breathe your business. From sun up to sun down, a constant thought loop full of ideas, marketing strategies, and a running t0-do list. It’s the 24/7 hustle we all signed up for without really knowing what we were signing up for! What do you do when the dream doesn’t feel so dreamy? How do you avoid the all too common fate of overworked entrepreneurs, burn out. It’s time we get back to the basics, look up from our keyboards and ensure we are building a business that fuels our life!
AFTERNOON SESSION: Don’t get Zuckerberg’d. How to beat Big Tech at their own Game.
What would you do if social media ceased to exist, TODAY? You wake up and Instagram is gone. Tik Tok is gone. Your followers are gone. In 2017, social media was bringing in 70% of my leads. Today I run a multi-six figure business with no social media presence AT ALL. How I went from relying on social media for business to running a completely social media independent business—I’m sharing the nuts, bolts, tears and triumphs, and everything in between!
“Staying relevant means meeting our clients where they are. Whether that’s pricing strategy or talking about social media, our hope is to help clients move from where they are to where they want to be.”
Michelle Loretta
Be Sage Consulting
Founder of Be Sage Wedding Industry Conference
@besagealways
Michelle Loretta is a strategist for the events industry and creator of Be Sage Consulting, formerly Sage Wedding Pros. She has been educating, coaching, and consulting event professionals since 2009. With a degree in accounting, roots at the Big 4 firm Deloitte, and experience as a stationery entrepreneur, she dissects numbers to help level-up businesses’ earnings.
These days, Michelle primarily provides financial strategy services and Fractional CFO consulting to event business owners. She has been asked to speak at a number of industry conferences, including Coterie, Lend & Gather, Wedding Wire World, NACE Experience, and The Special Event. She was named one of the TOP 1000 Event Professionals by BizBash in 2019.
MORNING SESSION: Selling The Future – How to Remain Relevant in Spite of the Economy’s Ups & Downs
What will the next decade be like? No one has a crystal ball. However, we can study economic shifts to gain insight into our future. Whether you are new to business or super experienced Michelle Loretta will describe patterns that have shaped where we are now, and where we’ll be over the next 10 years. Think Gen Z’s impact on the wedding industry, economic indicators, consumer confidence index and more!
AFTERNOON SESSION: CFO Mastery – How to be the Chief Financial Officer of Your Business
If you have been in business 10 years or 10 months it’s imperative to know your numbers. Whether you love or hate it, finances are the backbone to almost every decision you’ll make in your business. Michelle Loretta will teach you how to read a profit and loss statement, calculate your profit margins, figure out if your business is in a healthy place, if you are earning enough, and if not what dials you need to turn to make this happen.
You will learn to use your financial information to take risks with intention and clarity. Even if you are not the one tied to the financial decisions of the business, understanding how profit margins work is important to thinking about sales goals, pricing, and how to have conversations with your clients about costs, labor, and numbers.
“Relevance is about accepting change. If you’re curious about life, the world, and business, then you’ll have no problem remaining relevant. When your mind is open to possibility, you’ll always be relevant.”
Amber Lilyestrom
Business Mentor, Branding Expert, Author & Speaker
Creator of Ignite Your Dream Podcast
@amberlilyestrom
Amber Lilyestrom is a business mentor, branding expert, author and speaker. Her work has been featured by Forbes, Entrepreneur, Mind Valley and Working Mother Magazine. She is the host of The Ignite Your Dream podcast and author of books Master Your Money Mind and Paddle Home.
Amber helps coaches & creatives help more people and make more money by changing the way they think and show up in their businesses. Her expertise as a branding coach supports her clients in positioning themselves as sought-after experts and thought leaders in their fields. Her transformational mindset work sets her apart in an industry focused on a strategy-first, inner work-later approach.
MOTIVATIONAL WRAP UP: The Business of Being YOU
Learn how to maximize your impact and get paid to be your wise and wild self. In this soul-expanding keynote, Amber will help you break through the layers of confusion and resistance that have been keeping you from stepping into your greatness and clarifying your zone of genius. Amber will share 10 Activations to create momentum in your marketing and messaging in a way that feels like you. These are the things that will make you feel excited to launch and show up in your work again, and are guaranteed to help clear the confusion and get dialed in on YOUR special brand of brilliance.
“Relevance to me is all about RESONANCE… being of the same energetic quality, on the same wave. As creatives, our businesses are intimately connected to our ability to find resonance with our communities and clients so we can connect more deeply and inspire action. This topic lights me UP!”