Thursday, April 26th, 2018
We are going coastal for year three of Relevant Workshop!
We are thrilled to have partnered with Viewpoint Hotel and PEAK Event Services
to bring you a truly unique Maine experience.
Come enjoy the view with old friends and make new. Relevant Workshop is for any and all wedding professionals looking to educate themselves. No matter what your experience level, we welcome you with open arms!
Your $295 investment to the Relevant Workshop will give your business everything you need to know to stay relevant in the wedding industry. Amazing educational topics, top notch food, and plenty of networking time are all included with registration.
7:30 am
Sign in and enjoy your morning coffee with Espresso Dave’s and yummy treats from Lil’s Cafe! Cozy up and reconnect with friend-ors near and far!
8:30 am
Welcome to the Relevant Workshop!!! Settle in for some surprise early morning events!
8:45-10:15 am
“Finding Focus in your Brand & Clients” with Tiffany Farley
• The definition of branding.
• The difference between branding and marketing.
• How creating a focus in your brand eliminates the competition and creates a freedom in your business.
• How creating a focus in your brand reduces the overwhelm of business decision making.
• Knowing who your client is and who your brand needs to speak to
.
• 3 Lessons I learned in defining my ideal client.
• Inviting your ideal client into an experience with your brand.
• The purpose of your website
.
• Interactive worksheets for each attendee for the presentation
.
10:30-11:45 am
“The Visual Revolution: Curating Your Visual Presence” with Kristi Drago-Price
Forget the old saying “A picture is worth a thousand words.” With an estimated 500 million photos viewed daily, your brand’s images must be worth much more to rise above the chatter of the visual revolution.
Kristi will tap into her decade’s worth of industry experience; insights and humor to provide tips on curating an effective and cohesive visual brand. Whether you’re a planner, designer, photographer, venue or product based company the images that represent your brand must be on point, now more than ever, to attract your ideal client.
Learn the simple mistakes your visuals may be making, the inner dialogue of your viewer, and how to organize your images better than the Container Store! Walk away with a new way of seeing the world and your brand in it.
12:00-12:45 pm
“The Art of Networking” with Jackie Watson
Whether you’re a familiar or brand new face in an organization or networking group, everyone wants to be comfortable. People tend to gravitate to people they like. It’s important that people have their “huddle time” with familiar faces, friends, and their core network, but it’s also important to also introduce yourselves to new people.“Everyone you will ever meet knows something you don’t.” -Bill Nye “Make new friends, but keep the old. One is silver, the other is gold…” -Sue Lynch
For some people, networking comes naturally, while for others it’s completely terrifying. Some may be nervous, anxious, and they might simply not know the fundamentals on how to network, they may not have the social skills, or it’s work to them and they just want to drop some cards to feel like they accomplished something.
Every once in a while when someone comes in hot with their business card it feels like a sales call more than a networking moment. You know who you are, the person ready to give you 60 cards all at once. Individuals (or companies) must really embrace participating in various types of events to fully add value and get something meaningful out of it. It might only take one networking event to become friends, while with others it may take years, or a lifetime to build the rapport you’re looking for.
Join Jackie in learning “Three Hardcore Rules To The Art of Networking” and why it will either be a sales pitch, true networking, or a great friendship.
12:45 pm
GROUP PHOTO! A few “snaps” before lunch!
12:45 – 2:00 pm
A delicious lunch by The Bread & Butter Catering Co.
2:00- 3:30 pm
Break Out Groups!
3:30-03:45 pm
Break! Stretch your legs and get ready for the end of day inspirational talk!
3:45-4:45 pm
“You are a Bold Arrival” with Heather Robertson
Do you feel both excited and overwhelmed as a business owner? Do you wear all the hats in your creative endeavor? Everyone has challenges with maintaining and growing a business. Heather invites attendees to pursue their business strategy through her inspirational teachings ~ because, honestly, having an entrepreneurial spirit is one wild ride.
She knows that people who are driven to explore their limits and grow are on a path of personal adventure and success. They turn chances, choices, and challenges into moments of authentic expression. These moments are ground-breaking peak experiences. We call them BOLD ARRIVALS and they are everywhere on the journey to one’s best work. Let’s discover yours.
4:45-5:00 pm
End of the day wrap up with Meg and Brea.
5:00-6:30 pm
One last chance to get questions answered by presenters, talk to friend-ors, plan meets ups, talk about what you learned… don’t leave hungry, The Bread & Butter Catering Co. is putting on an Ahhhh-mazing spread with one of their food boards! And yes there will be beverages from The Caravan with hand crafted sprits from Wiggly Bridge Distillery.
“As exciting as the digital age is, the most brilliant, fastest tech can’t bring what human connection can bring.”
– J. Brett, President of West Elm
