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We are staying coastal for year four of Relevant Workshop!

Thursday, April 25th, 2019 at The View at Pepperrell Cove


 Come enjoy The View at Pepperrell Cove with old friends and make new.
Relevant Workshop is for any and all wedding professionals.

No matter what your experience level, we welcome you with open arms!

Your $295 investment includes:
A full day of relevant education, breakfast treats, lunch, afternoon snacks
and plenty of opportunities to connect with your wedding community!


8:00 am
Sign in and enjoy your morning treats! Beautiful, delicious, vibrant food and nourishing lite bites from the Seacoasts award-winning inspired eatery, Laney & Lu! Cozy up around their foodscape boards and reconnect with friend-ors near and far!


9:00 – 9:30 am
Welcome to the Relevant Workshop!!! Settle in for some surprise early morning events!


9:30-10:30 am
“The Naked Truth: Your Business is Exposed if Your Clients Don’t Trust You” with Molly McPherson


To gain the trust of your customer, as a business owner you can’t just say you can be trusted – you have to show it. And in a category not built on repeat business, your social media and personal interactions must connect with the customer from the get-go. However, just adding stylized photos to Instagram and hoping for the best isn’t the best solution. In this session, Molly will share takeaways from the successes (and failures) with online interactions and uncover tips to gain (or win back) the trust of the customer.


You’ll learn:

  • How to use digital and social media to convey trust and transparency.
  • Which gender is less trusting, and how to overcome their skepticism.
  • Tips for managing your online reputation. How to build positive reviews and what to do with the not-so-positive ones.
  • How to connect your business’s online persona with your in-person customer interactions.



10:45-11:45 am
Legal Strategies for Success: Profiting, Protecting Yourself & Staying Relevant in 2019” with Colleen Bianco Bezich


  • Learn how to incorporate legal strategy into your new or expanding business!
  • Increase profits by lawful means [so you don’t lose sleep at night! 🙂 ]
  • Protect yourself from predatory & problematic people & scenarios [aka: avoid drama!]
  • Become RELEVANT by expanding your legal knowledge and exceeding client expectations!



11:45-11:55 pm
“The Wedding Report” with Nadra Edgerley and Heidi Curry
An update on at the Maine Wedding Report and what that means for the greater New England area.


12:00 pm
GROUP PHOTO!  A few “snaps” before lunch!


12:05 – 1:30 pm
A delicious lunch from Pepperrell Cove, and plenty of networking time! Enjoy a variety of seating options from Peak Event Services!


1:30- 2:45 pm 
Break Out Groups!

Nadra Edgerley on Is Your Brand Failing You?

Natalie Pinney from Whim Events on “Growing & Scaling Your Business with Intention

Leah Haydock on “The Client Experience”

See full breakout group descriptions on the speaker page.


3:00-4:00 pm
“Email Marketing That Actually Works” with Lee Germeroth  

As wedding professionals, we have very little repeat business, that is the whole point of weddings. We also have an industry that is flooded with an overwhelming amount of information for engaged couples. Rather than add to the noise and confusion with another newsletter to subscribe to, Lee will show you how to turn a lead into a client through a simple email series, develop a relationship as a trusted advisor to your client, and ultimately turn them into a brand ambassador and referral source for you.


We all have busy schedules as entrepreneurs and have to balance countless tasks both working in and on the business. Lee will instruct you to use your time working on the business effectively, rather than creating a monthly email newsletter that won’t work for a nonrepeat business clientele.


You will come away from this talk with the framework to build your own lead nurturing system, close more clients, set up a referral network and get more 5 star reviews.


  • Set up a framework for your own lead nurturing system
  • Use loss aversion to your advantage.
  • How to educate, but not annoy.
  • How to get reviews from the “silent majority”
  • Build a referral network from your ideal clients



4:00-4:30 pm
“Let’s talk artificial intelligence, baby!” with Beth Fitzgerald

OMG, you’ll never believe what we can do now! Get ready for another one of Beth’s infamous tech talks. Oh, child, in 2018 Google showed Apple how artificial intelligence is done. And, thanks to affordable artificial intelligence (AI) marketing tools coming to the market — things are about to change for your small business for the better. See what’s next for your wedding business and how to prepare. (Robots not included.)



4:45-5:15 pm

End of the day inspirational wrap up with Jennifer Desrosiers of Laney & Lu and Wild Adventurous Life.


5:30-6:30 pm
Social time! One last chance to get questions answered by presenters, talk to friend-ors, plan meets ups, discuss what you learned 🙂 Fun little cookies and small bites by Cakes For All Seasons complimented with Ice cream from Sweet B’s and end of day libations from Wiggly Bridge Distillery!

“As exciting as the digital age is, the most brilliant, fastest tech can’t bring what human connection can bring.”

– J. Brett, President of West Elm