Thursday, April 27th, 2017
William Allen Farm in Pownal, Maine!

If you have not yet been to The William Allen Farm, then you’re in for a treat! A warm and inviting atmosphere to spend the day with old friends and make new. Regardless of your experience level we welcome you with open arms.

Your $275 investment to the Relevant Workshop will give your business everything you need to know to stay relevant in the wedding industry. Amazing educational topics, top notch food, and plenty of networking time are all included with registration.

7:45 am
Sign in and enjoy your morning coffee from Makers Mug and and a delicious breakfast from The White Apron. Cozy up and reconnect with friend-ors near and far!


8:45 am
Welcome to the Relevant Workshop!!! Settle in for some surprise early morning events!


9:20-9:40 am
“Abundant Business”

What if we shifted our thinking about being in business? What if we let go of fear? Maria Northcott will describe a strategy she’s been cultivating over the last five years which is based upon a concept defined as “abundant thinking.” Help your business grow, help strengthen our community and in turn live a more content and balanced life both personally and financially!


9:45-11:00 am
Amy Northard, CPA – The Accountant for Creatives on “Getting Financially Organized: Personally and Professionally” there is SO much to her talk – this will rock your world! Learn more here!


11:15-12:30 pm
Meg and Brian Tetrault from Two Pines Creative give us actionable takeaways with “10 ways to improve your digital reach.” Social media tips and tricks, building a following, inbound marketing, SEO, keywords, and more!


12:30 pm
GROUP PHOTO!  A few “snaps” before lunch!


12:45 – 2:30 pm
A delicious lunch provided by Fire and Company and new for 2017, Table Talks! Our talented panel of professionals discuss biz over lunch! Pick your topic and table and dive into these great subject areas with table leaders Maria Northcott of The Maine Wedding NetworkKate Martin of Beautiful Days, Jay Curcio from The White Apron and Meg & Brian from Two Pines Creative.


02:30 pm
DJ Jon, Door Prizes, and afternoon kick off!


02:45-03:45 pm
Courtney Wetzel owner of Blush Bridal & Formal is one of the fastest growing wedding businesses and brands in Maine. She will be talking about “The Experience Based Business Model” different ways to create unique & meaningful experiences in every facet of your business. Creating experiences with your clients through digital and in person communication, with your staff, through events, and through social media and the brand itself.


04:00-05:15 pm
Nadra Edgerley on “Why Should I Hire You? Your Unique Selling Proposition and How To Use It.”  What is your why? When you know with confidence how to answer this question, then you will know with conviction what is unique about your business, how to approach your branding, and how to find and attract your ideal clients. We’ll work together to discover the “why” and then how to use it to propel your business forward.


05:15-06:00 pm
One last chance to get questions answered with presenters, talk to friend-ors, plan meets ups, talk about what you learned, and snack on some yummy sweets from Sofi & Lucas before hitting the road! Oh… and did we mention The Old ’37 will be on hand with Beer and Wine? You have to see the restoration on this 1937 Ford beer truck!

“As exciting as the digital age is, the most brilliant, fastest tech can’t bring what human connection can bring.”

– J. Brett, President of West Elm